Welcome to the BTS

Product Design Team web portal

Our goal is to empower everyone to build better products faster. The Product Design team strategically involves all stakeholders within a product team to foster both creative and collaborative thinking. We clearly define problem statements to formulate a percise and holistic approach to realizing your key business objectives.

Unique Challenges

Custom Solutions

A UX process is a method of approaching a product with a solid understanding of business requirements and user expectations. Both objecives are equally paramount. Our team is embedded with your team to ensure your product realizes a conducive user experience.
  • Creative Breakout Session (whiteboarding ideas)
  • Information Architecture Scoping
  • Problem Statements (what are we solving)
  • Requirements (what are the business goals)
  • User Research and Interviews
  • Wireframes
  • Card Sorting
  • Define Objectives
  • Establish Success Metrics and KPIs
  • Interpret User Stories
  • Propose Solutions
  • Review Hypothesis
  • High Fidelity Prototypes
  • Interaction Design
  • Mood Boards
  • UI Design Review (TFS Task Name)
  • Visual Design
  • Analytic Review
  • Measure Success
  • Observational Studies
  • Surveys and Feedback
  • Usability Testing

What exactly is UI/UX?

As covered in the video above, UI/UX are two of many acronyms that cover different phases within a Product Design lifecycle.

Our team is highly specialized in interpreting and strategizing individualized user experience methodologies. Below are some baseline levels of engagement that you can expect when interfacing with our UX Designers.

Information Architecture
User Research
Visual Design
Interaction Design
Frontend Development
Customer Experience

We must design for the way people behave, not for how we would wish them to behave

Donald A. Norman